Sports Business Degrees, Courses and Programs

Sports business programs study the sport industry as an industry: club and league finance, revenue models, valuation, media and sponsorship deals, facility economics, ownership and strategy. They are offered as bachelor’s and master’s degrees, MBAs with a sports specialization and executive courses.

The subject overlaps with sports management, which has a stronger operational and governance focus. If a program teaches both, it is tagged with both subjects but kept as a single record.

Many programs have strong industry links and projects with clubs or leagues. These are recorded only when the provider publishes them, and never presented as guaranteed placements.

Typical topics: Sports finance, Strategy and ownership, Media and sponsorship rights, Economics of sport, Valuation, Industry projects.

Also called: Sport business, Sports economics, Sportökonomie. These names lead to this one page.

Sports business is an academic and professional subject without a protected title.

• BA (Hons) Sport Business Management (University of Stirling): Highers AABB; A-levels BBB; IB 28; BTEC DDM
• Sport Management (M.Sc.) (Deutsche Sporthochschule Köln): Aimed at graduates in business administration, economics, marketing or sport management; first practical experience in the sport industry is an advantage.
• Gestão do Desporto (Faculdade de Motricidade Humana, Universidade de Lisboa): National access contest; minimum application grade 95 points (secondary school average 50%, entrance exams 50%); functional and physical aptitude prerequisite (Group E).
• Sport Management MSc (Loughborough University): A 2:1 honours degree (or equivalent international qualification) degree in the area(s) of sport
• Sports Business and Management MSc (University of Liverpool): We accept a 2:2 honours degree from a UK university