Sports Marketing Degrees, Courses and Programs

Sports marketing covers two related activities: marketing sports (promoting teams, leagues, events and facilities to fans and communities) and marketing through sports (using sponsorship and partnerships to reach audiences). Programs teach consumer behaviour, sponsorship, media rights, digital and social marketing, brand management and data-informed decision-making.

It is offered as a dedicated degree, as a specialization in a sports management or marketing degree, and as short professional courses. Because sports marketing sits inside commercial practice, internships and industry projects are a major part of many programs.

Titles overlap with sports business, so the directory tags programs with every subject they genuinely teach.

Typical topics: Consumer and fan behaviour, Sponsorship and partnerships, Brand management, Digital and social media, Market research, Media rights.

Also called: Sport marketing, Sports sponsorship. These names lead to this one page.

Sports marketing is an academic and professional subject with no protected title. Industry experience and portfolio work are as important as the qualification.

• Masterstudium Sport-Management-Medien (MSc) (Universität Salzburg - Sport- und Bewegungswissenschaft): Bachelor Sport- und Bewegungswissenschaft (180 ECTS, at least 135 compatible with the Salzburg curriculum); general business, economics, management or media bachelors not accepted.
• MSc Sport - International Sport & Event management (KEDGE Business School): From Bachelor's degree - 3 years to Bachelor's degree - 4 years, or Validation of Personal and Professional Experience (VAPP).
• Sports Promotion (Certificate) (University of Nebraska–Lincoln): Standard graduate application, unofficial transcripts, a roughly 500-word personal statement and resume; minimum English proficiency Paper TOEFL 600, Internet TOEFL 100, IELTS 6.5. Application deadline: rolling.